Affiliate resources

Mind Merit Partner Kit

Here's everything you need to promote Mind Merit. Swap in your own link and code (both are in your affiliate dashboard). One rule on all of it: disclose that you earn a commission. The FTC requires it, and it reads as trustworthy.

The offer, at a glance

  • You earn: 25% of a referral's first-year payments.
  • Your audience gets: 10% off their first payment with your code.
  • Referrals are tracked for 60 days from the first click on your link.
  • What it is: a critical-thinking game for ages 8–18 (grades 3–12).

Your link and your code

You get credit for a referral whether they use your link or your code — both attribute the sale to you. The difference is the discount:

  • Your code (the one you chose at signup): your audience gets 10% off and you get credit. This is the one to lead with.
  • Your link (e.g. mindmerit.co?via=yourname): tracks anyone who clicks it for 60 days and credits you but it doesn't apply the discount on its own.

Both are in your affiliate dashboard.

What Mind Merit is (and why it's worth recommending)

  • Mind Merit is a critical-thinking game for ages 8–18 that teaches kids to judge whether an argument actually holds up.
  • It builds two skills:
    • Argument Sorter — identify an argument's conclusion and the evidence meant to support it.
    • Flaw Hunter — evaluate the argument and pinpoint exactly why it's flawed, across 24 named fallacies.
  • Difficulty adapts to each kid, so it fits a 10-year-old and a 16-year-old.
  • It's built as a game, not a worksheet, and on the approach education research supports (practice on real arguments, not memorizing definitions).
  • It maps to Common Core Reading Standard 8 — useful for educators and standards-tracking families.
  • The AI angle: a chatbot hands kids a confident answer in seconds; Mind Merit teaches them to judge whether it actually holds up, a skill that matters more, not less, as AI use spreads.

Caption ideas

Use these as starting points, not scripts — tweak them to your own voice. (If two affiliates post the identical caption, it helps no one; make it sound like you.)

Instagram / Facebook
AI will hand kids a confident answer in about two seconds. Teaching them to tell whether that answer actually makes sense is harder. It's why I've been recommending Mind Merit: a critical-thinking game for ages 8–18 that teaches kids to take an argument apart and spot the flaw in the reasoning. It adapts to each kid, so it fits a 10-year-old and a 16-year-old. My code [YOUR CODE] gets you 10% off. (I earn a small commission if you subscribe, but I only share things I'd actually use.) [YOUR LINK]
X / Threads (short)
Mind Merit teaches kids 8–18 to evaluate arguments and spot flawed reasoning, a critical skill when deciding whether to trust an AI answer. 10% off with code [YOUR CODE]. (I earn a small commission if you subscribe.) [YOUR LINK]
Homeschool / co-op group
For the homeschool crowd: Mind Merit is a critical-thinking supplement for ages 8–18 (grades 3–12). Kids learn to break an argument apart to identify its conclusion and the premises meant to support it, as well as evaluate whether the argument actually holds up, then name the logical fallacy when reasoning breaks down. It's built as a game rather than a worksheet, and it maps to Common Core Reading Standard 8 if you track standards. Code [YOUR CODE] = 10% off the first payment. (I earn a small commission if you sign up.) [YOUR LINK]

Newsletter blurb

Newsletter blurb
A quick recommendation: Mind Merit, a critical-thinking game for ages 8–18. Kids learn to break an argument into its conclusion and the premises meant to support it, evaluate whether the claims actually hold up, then name the logical fallacy when the reasoning falls apart. Difficulty adapts to each kid, so it works for a 10-year-old and a 16-year-old, and it maps to Common Core Reading Standard 8. If you'd like to try it, my code [YOUR CODE] takes 10% off your first payment. Full disclosure: I earn a small commission if you subscribe, but I only pass along things I'd use myself. [YOUR LINK]

Sending an email?

There's no script here on purpose — a recommendation works best in your own voice. If you want to mention Mind Merit in an email, here are the essentials to work into your own words:

Email essentials
Mind Merit is a critical-thinking game for ages 8–18. Kids learn to break an argument into its conclusion and premises and evaluate whether the claims actually hold up, then to name the logical fallacy when the reasoning breaks down. Built on the approach research supports (practice on real arguments, not memorized definitions); maps to Common Core Reading Standard 8. Your readers get 10% off with code [YOUR CODE]: [YOUR LINK]. Disclosure: you earn a small commission.

Disclosure lines (always include one)

Pick whichever fits the platform — but always in plain language, clearly visible (not buried in hashtags):

  • "I earn a small commission if you subscribe through my link or code."
  • "Affiliate link — I earn a small commission if you sign up."

On social, you can add #ad, but pair it with a plain-language line — a hashtag alone isn't always enough to be clear and conspicuous.

Images & logos

Approved images you're welcome to use in posts, newsletters, or on your site. Please use them as-is (don't recolor or heavily edit). Each is provided in a few sizes so you don't have to resize:

Gameplay — Argument Sorter

Square 1200×1200 · Landscape 1600×900

Gameplay — Flaw Hunter

Square 1200×1200 · Landscape 1600×900

Logo — lockup for light backgrounds

PNG 800×214

Logo — lockup for dark backgrounds

PNG 800×214

Logo — square owl icon

For profile pics / avatars · PNG 192×192 and 512×512

Please don't recolor, stretch, or alter the logo.

Brand basics & the fine print

  • Name: always "Mind Merit" (two words). Describe it as "a critical-thinking game for ages 8–18 (grades 3–12)."
  • Do: aim your promotion at parents and educators.
  • Don't:
    • Market Mind Merit to children directly.
    • Say Mind Merit is "proven" to raise grades or test scores. It's built on research-backed methods, but it hasn't been studied as a product, so describe it that way, not as a guaranteed outcome.
    • Bid on "Mind Merit" or look-alike terms in paid search.
    • Forget to disclose that you earn a commission.
  • Full terms: Mind Merit Affiliate Agreement

Questions or ideas? Email hello@mindmerit.co — we're glad to help.