Affiliate resources
Mind Merit Partner Kit
Here's everything you need to promote Mind Merit. Swap in your own link and code (both are in your affiliate dashboard). One rule on all of it: disclose that you earn a commission. The FTC requires it, and it reads as trustworthy.
The offer, at a glance
- You earn: 25% of a referral's first-year payments.
- Your audience gets: 10% off their first payment with your code.
- Referrals are tracked for 60 days from the first click on your link.
- What it is: a critical-thinking game for ages 8–18 (grades 3–12).
Your link and your code
You get credit for a referral whether they use your link or your code — both attribute the sale to you. The difference is the discount:
- Your code (the one you chose at signup): your audience gets 10% off and you get credit. This is the one to lead with.
- Your link (e.g.
mindmerit.co?via=yourname): tracks anyone who clicks it for 60 days and credits you but it doesn't apply the discount on its own.
Both are in your affiliate dashboard.
What Mind Merit is (and why it's worth recommending)
- Mind Merit is a critical-thinking game for ages 8–18 that teaches kids to judge whether an argument actually holds up.
- It builds two skills:
- Argument Sorter — identify an argument's conclusion and the evidence meant to support it.
- Flaw Hunter — evaluate the argument and pinpoint exactly why it's flawed, across 24 named fallacies.
- Difficulty adapts to each kid, so it fits a 10-year-old and a 16-year-old.
- It's built as a game, not a worksheet, and on the approach education research supports (practice on real arguments, not memorizing definitions).
- It maps to Common Core Reading Standard 8 — useful for educators and standards-tracking families.
- The AI angle: a chatbot hands kids a confident answer in seconds; Mind Merit teaches them to judge whether it actually holds up, a skill that matters more, not less, as AI use spreads.
Caption ideas
Use these as starting points, not scripts — tweak them to your own voice. (If two affiliates post the identical caption, it helps no one; make it sound like you.)
Newsletter blurb
Sending an email?
There's no script here on purpose — a recommendation works best in your own voice. If you want to mention Mind Merit in an email, here are the essentials to work into your own words:
Disclosure lines (always include one)
Pick whichever fits the platform — but always in plain language, clearly visible (not buried in hashtags):
- "I earn a small commission if you subscribe through my link or code."
- "Affiliate link — I earn a small commission if you sign up."
On social, you can add #ad, but pair it with a plain-language line — a hashtag alone isn't always enough to be clear and conspicuous.
Images & logos
Approved images you're welcome to use in posts, newsletters, or on your site. Please use them as-is (don't recolor or heavily edit). Each is provided in a few sizes so you don't have to resize:
Gameplay — Argument Sorter
Square 1200×1200 · Landscape 1600×900
Gameplay — Flaw Hunter
Square 1200×1200 · Landscape 1600×900
Logo — lockup for light backgrounds
PNG 800×214
Logo — lockup for dark backgrounds
PNG 800×214
Please don't recolor, stretch, or alter the logo.
Brand basics & the fine print
- Name: always "Mind Merit" (two words). Describe it as "a critical-thinking game for ages 8–18 (grades 3–12)."
- Do: aim your promotion at parents and educators.
- Don't:
- Market Mind Merit to children directly.
- Say Mind Merit is "proven" to raise grades or test scores. It's built on research-backed methods, but it hasn't been studied as a product, so describe it that way, not as a guaranteed outcome.
- Bid on "Mind Merit" or look-alike terms in paid search.
- Forget to disclose that you earn a commission.
- Full terms: Mind Merit Affiliate Agreement
Questions or ideas? Email hello@mindmerit.co — we're glad to help.
